Why Buy Genesis?

Every Genesis comes equipped with plush interior materials, impressive performances, and sleek exteriors; and that's just the beginning of why you should be looking to buy a Genesis as your next car. The Genesis brand also offers a top-tier ownership experience to pair with its award-winning lineup of game-changing models. And when you buy at Genesis of Racine in Mount Pleasant WI, you know you're going to experience an unparalleled level of satisfaction throughout your car buying process from our team. From our competitive Special Offers and Incentives to our White Glove Delivery and dealership Values, our reputation for customer service is well-known. You're sure to find the car of your dreams within your budget from our variety of new and used Genesis models.

Genesis Awards and Recognition

Genesis has continued to win the industry's most prestigious awards year after year, leading the way with its competitively low price points without sacrificing its superior premium comforts and thrilling performances. Genesis has ranked highest among all premium automotive brands for the fourth consecutive year with additional awards including:

  • The only brand in the industry with an IIHS Top Safety Pick+ on all of our vehicles.
  • 2020 Women's Choice Award for best luxury sedan safety thanks to Genesis's stellar standard fleetwide safety features.
  • Thanks to approachable starting price points Genesis was awarded both J.D. Power's best U.S. Initial Quality and Long-Term Quality.

Genesis Ownership Benefits

The Genesis ownership experience includes multiple standard complimentary services on all models, offering more benefits than even the most expensive luxury premium brands. At Genesis of Racine, we know the initial purchase of your vehicle is really just the beginning. Owning a Genesis unlocks a new kind of luxury with Genesis Concierge Services that includes:

  • Genesis includes 3 years of complimentary Connected Services which offers a suite of safety, guidance, and remote features, such as Enhanced Roadside Assistance, Destination Search powered by Voice, and Remote Start with climate control.
  • Complimentary Genesis Service Valet for 3 years or 36,000 miles, we'll perform a remote diagnostic check, pick up your vehicle, send a Courtesy Replacement and return your Genesis when it's ready.
  • Complimentary map updates to your vehicle's navigation system, to ensure you're always accessing the most up-to-date information.
  • 5-year complimentary Roadside Assistance provides tire changes or transportation to the nearest Genesis Retailer.
  • Genesis Concierge offers a complimentary personal shopping service that gathers all the information you need and arranges an at-home test drive.

Genesis Premium Performance


Genesis offers an exhilarating and refined fleet of premium vehicles ready to impress. From the sleek G70 sedan and dynamic G90 sedan to the bold G80 sedan and powerful GV80 SUV; each Genesis model equipped with premium finishes and a performance built around the driver's demands. Choose from the rear-wheel-drive system or the sophisticated all-wheel-drive system with available Dynamic Torque Vectoring Control and get an added stability control for an enhanced driving experience. Genesis models offer more standard horsepower, torque, and a quicker 0-60 mph than several luxury brands. Standard and available performance features include:

  • Available race-bred BREMBO® Brakes system, offering stopping power always on tap whether on the street or track.
  • Standard Shift-by-Wire 8-speed automatic SHIFTRONIC transmission with steering-wheel-mounted paddle shifters.
  • Your choice of engines including a 2.0-liter Turbocharged Inline 4 cylinder, 3.3 Liter twin-turbo V6 paired, and 3.5-liter twin-turbo V6, 5.0 Liter V8.
  • Intelligent Drive Mode, choose "Comfort" for normal driving, "Sport" for dynamic performance, "Eco" to conserve fuel or even a "Custom" mode.
  • Active Control Suspension, tailor the smoothness of the ride with optimized controls that allow you to enhance the comfort as you drive.

Genesis Advanced Technology


From intuitive entertainment to innovative safety features, every new Genesis comes equipped with a slew of advanced technologies to help enhance your everyday drive. Stay connected to the world without losing sight of the road ahead with Genesis's impressive suite of next-gen technology. This includes an available Heads-up Display, Surround View Monitor, and touchscreen navigation system. And for added confidence every time you get behind the wheel, Genesis offers Forward Collision-Avoidance Assist with Pedestrian Detection, Smart Cruise Control, an available 360º Surround View Monitor, and much more. Additional standard and available technologies include:

  • Rear Cross-Traffic Collision Warning, Blind-Spot Collision Warning, and Lane Keeping Assist
  • Standard 8-inch wide-view angle touchscreen
  • Available 15 high-performance speakers
  • Available Lexicon® 17-speaker audio system with QuantumLogic® Surround
  • Available a high-definition 12.3-inch display with split screens


Stop by Genesis of Racine in Mount Pleasant, WI Today

We treat the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Ask about our White Glove Delivery service, browse our online inventory, schedule a test drive and investigate financing options today.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!

Contact Us to Learn More