Explore the Genesis brand at Genesis of Racine


Uncover everything the Genesis brand has to offer over the competition, from all the brand buying benefits and superior ownership experience to the modern stylings, innovative technology, and powerful performances. The Genesis brand continually pushes out award winning models at unparalleled prices for a luxury brand, this includes the exhilarating and refined Genesis G70, the dramatic and intuitive Genesis G80, and the full-size luxury flagship Genesis G80. Once you've done the research and found the model that best fits your lifestyle and budget, stop by Genesis of Racine for a test drive. We sell a variety of new and used Genesis models with plush interiors, impressive performances, and sleek stylings perfect for you!


Why Choose Genesis Over the Competition?

Genesis has garnered the acclaim of the automotive media, winning the industry's most prestigious awards throughout its fleet. Leading the way with competitively low prices points without sacrificing its superior premium comforts and thrilling performances. Genesis has ranked highest among all premium automotive brands for the fourth consecutive year with additional awards including:

  • The only brand in the industry with an IIHS Top Safety Pick+ on all of our vehicles.
  • 2020 Women's Choice Award for best luxury sedan safety thanks to Genesis's stellar standard fleetwide safety features.
  • Thanks to approachable starting price points Genesis was awarded both J.D. Power's best U.S. Initial Quality and Long-Term Quality.

Genesis Ownership Benefits

The Genesis ownership experience includes multiple standard complimentary services on all models, offering more benefits than even the most expensive luxury premium brands. At Genesis of Racine, we know the initial purchase of your vehicle is really just the beginning. In addition to a great premium car, you're also getting a thoughtfully crafted suite of owner benefits that include:

  • Your Genesis includes 3 years of complimentary Connected Services which offers a suite of safety, guidance and remote features, such as Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control.
  • Complementary Genesis Service Valet for 3 years or 36,000 miles, we'll perform a remote diagnostic check, pick up your vehicle, send a Courtesy Replacement and return your Genesis when it's ready.
  • Complimentary map updates to your vehicle's navigation system, to ensure you're always accessing the most up-to-date information.
  • Complimentary Scheduled Maintenance for 3 years or 36,000 miles; whichever comes first. Plus, complimentary oil changes every normally scheduled maintenance appointment.3-month free trial of SiriusXM All Access that includes 150 channels of news, talk and entertainment.
  • 5-year complimentary Roadside Assistance provides tire changes or transportation to the nearest Genesis Retailer.
  • Genesis Concierge offers a complimentary personal shopping service that gathers all the information you need and arranges an at-home test drive.

Genesis's Efficient and Powerful Performance

Immerse yourself in a thrilling, responsive, and smooth ride experience with each Genesis model. Whether it's the powerful and fun to drive rear-wheel-drive system or the sophisticated all-wheel-drive system with available Dynamic Torque Vectoring Control and stability control, every Genesis boasts a premium driver focused ride. Genesis models are continually equipped with more standard horsepower, torque, and even a faster 0-60 mph than several luxury brands as seen below in the Genesis vs the Competition section.


All these achievement at a lower price are just the start of what Genesis has to offer, additional standard and available performance features include:

  • Available race-bred BREMBO® Brakes system, offering stopping power always on tap whether on the street or track.
  • Standard Shift-by-Wire 8-speed automatic SHIFTRONIC transmission with steering-wheel-mounted paddle shifters.
  • Your choice of engines including a 2.0-liter Turbocharged Inline 4 cylinder, 3.3 Liter twin-turbo V6 paired and 3.5-liter twin-turbo V6, 5.0 Liter V8.
  • Intelligent Drive Mode, choose "Comfort" for normal driving, "Sport" for dynamic performance, "Eco" to conserve fuel, or even a "Custom" mode.
  • Active Control Suspension, tailor the smoothness of the ride with optimized controls that allow you to enhance the comfort as you drive.

Genesis's Sophisticated Design

Make an entrance with Genesis's wide dramatic stance, find premium exterior details throughout the luxurious lineup. From the iconic signature crosshatched hexagonal grille and LED quad headlamps to the beautifully sculpted lines and sporty dual exhaust tips. Step inside and be treated to a driver-centric cabin wrapped in premium materials that eloquently and effortlessly integrated next-gen technology with next-level comfort.


Additional standard and available Genesis design highlights include:

  • Full LED quad headlamps designed to echo the Genesis emblem.
  • Uniquely designed 19-inch sport alloy wheels that enhance performance and add a stylish edge.
  • Driver-centric cabin enhanced by available Nappa leather seats, a unique diamond quilting pattern, and contrast stitching.
  • Available heated front and rear seats with available ventilated front seats, available 16-way adjustable driver seat (standard 12-way), and even a power cushion extension.
  • Open up to the world around you with the available panoramic sunroof that adds fresh air and warmth to the cabin for all to enjoy.
  • Available luxurious materials throughout the Genesis fleet that include available soft Nappa leather and matte finish wood trims.

Genesis's Innovative Technology

Stay connected to the world without losing sight of the road ahead with Genesis's impressive suite of next-gen technology. This includes an available Heads-up Display, Surround View Monitor and touchscreen navigation system that work together to give you confidence every time you step behind the wheel.


Explore all the next level infotainment touchscreen technology and immersive audio experiences Genesis has to offer below:

  • Standard 8-inch wide-view angle touchscreen that features a floating design for outstanding visibility.
  • Available 15 high-performance speakers immersive audio experience, a lush Quantum Logic® Surround Sound, or even an available premium Lexicon® 17-speaker audio system with QuantumLogic® Surround in the G90.
  • Smart key in your pocket, stand adjacent to the trunk and it automatically opens after 3 seconds, allowing convenient access even with both hands full.
  • G90 comes loaded with a high-definition 12.3-inch display with split screens that allows you to simultaneously check audio/visual data and navigational information.


Genesis's Advanced Safety Features

Experience security for you and those around you with Genesis's suite standard advanced safety features that include everything from standard Forward Collision-Avoidance Assist with Pedestrian Detection and Smart Cruise Control that detects the distance to the car ahead to even more great standard  features like Smart Cruise Control and even an available 360º Surround View Monitor. Additional innovative advanced standard and available safety features include:

  • Lane Keeping Assist uses a windshield-mounted camera to monitor lane markings, then applies corrective steering assistance when necessary.
  • Blind-Spot Collision Warning, a smart safety system that actively warns you when it senses vehicles in your blind spot or approaching at high speed from behind.
  • Rear Cross-Traffic Collision Warning, a smart system that warns you of vehicles approaching from the rear sides in low speed situations.
  • Available Surround View Monitor, gives you a full 360º-view around the vehicle, keeping you aware of normally unseen surroundings, assisting with parking and helping you keep clear of external objects.


2021 Genesis G70 vs the Competition


2021 Genesis G70 2.0T RWD

2020 Jaguar XE S RWD
2020 Lexus IS 300 F SPORT RWD

Starting Price$36,000$41,755$39,900
Horsepower252 hp241 hp247 hp
Torque260 lb.ft.258 lb.ft.269 lb.ft.
Powertrain Warranty120 months / 100000 miles72 months / 70000 mile60 months / 60000 mile
Front Headroom39.7 inches38.2 inches37.0 inches
Passenger Volume94 cu.ft.90 cu.ft.91 cu.ft.


2021 Genesis G80 vs the Competition


2021 Genesis G80 2.5T RWD

2021 BMW 5 Series Sedan 530i

2021 Audi A6 Sedan Premium 45 TFSI quattro

Starting Price$47,700$54,200$54,900
Horsepower300 hp248 hp248 hp
Torque311 lb.ft.258 lb.ft.273 lb.ft.
Basic Warranty60 months / 60,000 miles48 months / 50,000 miles48 months / 50,000 miles
Front Headroom41.1 inches38.8 inches38.0 inches
Second Row Legroom38.7 inches36.5 inches37.4 inches


2021 Genesis G90 vs the Competition


2021 Genesis G90 3.3T Premium RWD

2021 Audi A8 L 55 TFSI quattro

2021 BMW 7 Series Sedan 740i

Starting Price$72,950$86,500$86,800
Horsepower365 hp335 hp335 hp
Torque376 lb.ft.369 lb.ft.330 lb.ft.
Basic Warranty60 months / 60,000 miles48 months / 50,000 miles48 months / 50,000 miles
Front Headroom41.1 inches38.3 inches39.9 inches
Second Row Shoulder Room57.9 inches57.6 inches57.7 inches

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